Topsoil Property Co

A world-class non-profit, Roca , uses this chart to teach a core skill to the high-risk young men & women in their program, aged 18-24. When we avoid our feelings, we get short-term relief, but the emotion comes back stronger. If we feel our feelings (identify them, sit with them, breathe, talk with close friends), they go away over time. Avoiding leads to suffering. Feeling your feelings leads to relief. 

If order for other people to follow you, you must have: clarity on where you're going (vision) conviction on what you believe (values) Create the space to think critically for yourself. Have the courage to develop your own beliefs. Build a community of peers who can challenge and push you. Don't adopt someone else's belief without first thinking for yourself.

Successful people do not run for the hills at the low point; they embrace the inevitable emotional rollercoaster of pursuing a vision, and thrive.. They seek the byproduct of failure: knowledge.  They keep moving, thereby embracing the ethos of Sir Winston Churchill, who said, “Success is the ability to go from one failure to another with no loss of enthusiasm.”  Thank you, Professor Yossi Feinberg.

Axe Body Spray built a brand by saturating teenage boys’ media feeds with a simple story: spray our product on yourself, and flocks of beautiful, half-dressed women will chase you down the hallway. Dove built a brand by celebrating the opposite—authenticity, vulnerability, self-acceptance.They told us to love our flaws, to see real beauty in imperfection. People buy Dove and say, “Look how progressive they are. I can support that.” People mock Axe and say, “How outdated, how toxic.” But both are owned by the same company—Unilever. The same boardroom that profits from women learning to love themselves also profits from teaching boys that women are prizes to be won. That’s not hypocrisy; that’s business. Because marketing doesn’t create values—it reflects them. Every ad campaign is a mirror. It shows us what we already believe, what we want to be true, what we’re willing to pay for. When we cheer for Dove or cringe at Axe, we’re not just reacting to the brand. We’re reacting to a versi...